Showing posts with label Digital. Show all posts
Showing posts with label Digital. Show all posts

Sunday, March 31, 2013

Providing for an Innovation Based Economy

Just as our roads and bridges might need a boost, according to some Democrats, so too might our digital resources.  We often consider infrastructure to be just physical aspects of our society.  While highways, trains, dams, and other parts of our physical infrastructure are certainly critical to our daily lives, in the 21st century, we must also consider the critical nature of broadband, digital, mobile, and cloud based infrastructure as well.

Hoover Dam

Fast wireless and internet connections are critical to the growth and advancement of a high powered society such as the United States.  Because the world is "going mobile" it is critical that the United States keep up with the rest of the pack in supplying infrastructure for this to be possible.  Making sure America is at the cutting edge in cloud and mobile based technologies can promote innovation and cement the United State's status as the leading innovation hub in the world.  Enhancing this infrastructure means enhanced performance and enhanced performance means growth for this nation.

Local, State, and National governments, as well as private companies, need to take the lead to make faster internet and better data centers a reality.  According to an article in Wired Magazine, approximately 19 million American's can't subscribe to high speed internet, simply because they live in areas to expensive to serve.  Major companies have also had slow growth on upload speed improvements, the staple of cloud based computing.



Efficient, reliable, and rapid information transfer is critical in any economy, especially one that operates on a global scale.  This issue is critical to many other problems we face in this country, namely in health, national security, business, and education.

We need high speed internet access for most people, if not everyone, in this nation.  We are one of the most innovative countries in the world.  We can find a way.  The improvements made could help the economic production of this country enormously.  The first step in creating an economy with a strong innovation backbone is to improve our digital infrastructure for the future.

Tuesday, November 20, 2012

Social Media In Campaigns

This election, President Barack Obama and Republican Presidential candidate Mitt Romney had vastly different strategies when it came to utilizing social media.  Though the president's campaign had a head start in this part of the campaign, on election day,  Team Obama had amassed a ten to one advantage on spending in this area.  A NewsHour piece illustrates the big difference between the two campaigns:



Here is a chart breaking down the social media statistics for both major candidates.  Obama had a much greater presence on social media than Mitt Romney.




In June Spending, the Obama campaign spent a modest 8%, good enough for around 4.5 million dollars:


In Mr. Romney's spending pie chart, online ads purchases do not appear:



While it's presumptuous to say that Mitt Romney lost the election because of his failures in social media campaigning, it could very well have played a significant role in the defeat.  President Obama's team was able to clearly and efficiently reach its audience, as well as provide mobile tools for volunteers.  The emphasis on social media by Team Obama shows that they were, perhaps, a bit more innovative in their strategy and willing to take the risk in investing heavily in digital.  

That risk, if it was even regarded as a risk, certainly paid off.  Obama was able to score a victory, helped by the fact that his campaign had solid organizing aided by digital tools. By pushing the envelope and developing new campaign strategies, the Obama campaign stayed ahead of the curve and ahead in the polls.   Mr. Romney took the more conservative approach, not using extraordinary resources on new technologies.  Conventional tactics, used long before this social media revolution, no longer seem as effective.

2008 was known to many as a "social media election."  This election also was affected by social media influences.  In the future, the influence of social media is likely to grow.  In order to keep up with the times, candidates for elected office need to do more on social media.

We have seen the exceptional political influence social media sites can wield through these past two presidential elections, as well as movements such as the Arab Spring.  It seems that for now, this technology is here to stay in American and world politics.