For the Republican Party to improve its standing among Latinos and other immigrants, much more is needed than simply immigration reform. Immigrants need to feel included by the Republican Party and wanted in this country. Like all of us, they want jobs and economic security. They want, as many of us do, strong education for their children.
To a certain extent, this can be a lesson to both major parties. The Republican Party, however, is the party that lost the minority vote by a very large margin this election, so we'll focus mainly on them for now.
Policies that Democrats have championed that are favorable to Latinos have been rejected by many Republicans, such as the Dream Act. Below is one poll, out of many, that shows strong Latino support for the dream act, which was passed by a Democratic House of Representatives and fell by a GOP filibuster in the US Senate.
Strong Latino support seems to be ignored by Republicans, who are against what they perceive as amnesty for illegal immigrants. While Republicans have certainly had ideas about immigration, it usually takes the form of a deport-first, something that rankles some more moderate GOP members of congress. Marco Rubio, Senator from Florida, came up with a competing measure to the Democratic Dream act, sponsored by Illinois's Dick Durbin, to push the issue of immigration. Here is a Latino preference breakdown of the two competing bills:
The Durbin proposal is clearly more popular in this poll, conducted by Latino Decisions. The main difference between the two bills is that Durbin's offer's a path to citizenship, while Rubio's does not, instead giving non-immigrant visas to the children of illegal immigrants. Rubio has cooled on his own bill recently, seemingly outdone by President Obama's executive order. If the GOP wants to take the lead on immigrant issues, they will have to do far more than simply change their immigration policies. They need to come up with plans like the Dream Act to empower Latino youths by providing them with a means to get an education. Being a strong support of the youth movement gained Obama much needed grassroots support in 2008, and to a certain extent, again in 2012. The Republican Party needs to not only cater to immigrants, but cater to young immigrants/immigrant's children, in order to survive this change in the electorate.